Love Orchids

Sunny Smell fragrant moth orchid grown by Double H

Britain’s largest grower of orchids Double H Nurseries launched a new scented variety into major high street retailers and wanted a helping hand raising the profile of these fragrant beauties. Over 5,000 of its moth orchids also went on display in a 21st century version of Joseph Paxton’s Great Conservatory at RHS Chatsworth Flower Show as part of an immersive floral exhibit designed by celebrity florist Jonathan Moseley.

At Emma Mason PR, we love a flower-powered challenge and were delighted to assist the family-owned grower with a PR and social campaign. Journalists were sent samples to grow in their own homes and tips on how to care for the country’s favourite houseplant. We also assisted on press day at RHS Chatsworth.

Press coverage featured in The Sun, Daily Mail, Sunday Express, Country Living and Garden News reaching nearly 4 million people. Online mentions included titles such as HomeStyle and The English Garden. Local BBC radio ran an eight minute feature.

We also helped the grower engage with social audiences reaching tens of thousands of people on its Twitter, Facebook and Instagram feeds with competitions, orchid care tips and news updates. If you don’t already follow it, please do on @LoveOrchidsUK.