our team

our team

Emma Mason

Emma established Emma Mason PR in 2005, having worked initially as a news journalist and then heading up press offices in two FT-SE 100 companies. Local and national clients have included those in energy, gardening and food, with projects ranging from electricity pylon toppling with SSE, the quirky World’s Original Marmalade Awards and the all-electric MINI E car project.

With a focus on home, lifestyle and gardening clients, she has promoted Exbury Gardens in Hampshire, Yorkshire’s Newby Hall, leading composite door maker Truedor, open garden charity Scotland’s Gardens Scheme, modern-day plant hunters Sue and Bleddyn Wynn-Jones at Crug Farm Plants, no dig gardening guru Charles Dowding, BBC TV Gardeners’ World presenter Mark Lane, garden planter firm Arthur Jack & Co, contemporary garden building maker Norwegian Log, premium peat free compost maker Dalefoot Composts and celebrity florist Jonathan Moseley. She has also publicised six RHS show gardens, two Historic Houses/Christie’s Gardens of the Year, numerous garden show trade stands and a project for Beth Chatto OBE.

Emma has corporate PR experience in food retail, energy, personal finance and IT. She is an Associate Member of the Garden Media Guild and a member of the Chartered Institute of Public Relations (CIPR).


Sarah Cole

Sarah is a senior PR professional with 25 years’ experience working predominantly in-house but also agency.  She has particular experience in the retail, consumer, food and FMCG sectors, working with well-known names including Superdrug, Homebase, Safeway, Charles Worthington and Lloyds Pharmacy.

She has been responsible for developing and delivering a series of effective, high profile consumer, trade, corporate and socially responsible PR campaigns, working on the Superdrug Fine Fragrance War which won a PR Week Award for Best PR Campaign, and with Debbie & Andrew’s and HECK food companies, plus celebrity fundraising for Breast Cancer Care to name a few.

Sarah has solid experience in the area of profile PR, having worked at company and managing director level with celebrity hairdresser Charles Worthington to promote his product and salon divisions and, more recently, several clients in the food and lifestyle arena to tell their story and get them on the map.

She has been a senior freelance PR consultant for 11 years, working on strategic and creative PR for Debbie & Andrew’s, where she developed the hugely successful Pig In Boots campaign, and HECK that has gone from food start-up to £18m in four years.  Sarah has also worked on PR campaigns for The Harrogate Sausage Company, Coconutgrass (online home & personalised gift company), Lily’s Kitchen, The Kitchen (make it yourself Michelin-star meals), Cook, Higgidy, Rude Health, Martin Miller’s Gin, The Licktators (luxury ice cream), Colgate Palmolive. The Chapel hairdressing & lifestyle company and children’s organic lifestyle brand Tatty Bumpkin.


Alice Whitehead

Alice is a NCTJ-trained journalist who has spent more than 20 years writing, editing and proof-reading for magazines, newspapers, websites and social media. Specialising in gardening, food and drink, and fitness, she loves to get stuck (wellies first) into new editorial projects. She has two urban allotment plots and is a member of the Garden Media Guild.