Case studies
Gardening PR client Arthur Jack & Co produces a range of stylish garden planters, window boxes and water butts. Crafted by artisan metal workers in Hertfordshire, its products are made from galvanised steel and are built to last.
Having scooped a nomination for RHS Chelsea Garden Product of the Year, the team at Arthur Jack wanted to raise its profile in the gardening and home media. It also wanted to promote its gorgeous products to new customers, designers and the gardening trade.
PR and social campaign
Emma Mason PR has been working with the Arthur Jack team to create an integrated PR and social media campaign. The company now has two social channels and has been talking to key journalists about its products. Press coverage includes The Guardian, Sunday Telegraph, Sunday Express, Homes & Gardens, Period Living, Period Homes & Interiors, Gardens Illustrated and The English Garden to name a few, as well as gardening bloggers. Arthur Jack’s following is growing on its Twitter and Instagram feeds, allowing it to engage directly with designers and customers. Give them a follow!
Galvanised steel planters from Arthur Jack & Co
Arthur Jack & Co
Gardening PR client Arthur Jack & Co produces a range of stylish garden planters, window boxes and water butts. Crafted by artisan metal workers in Hertfordshire, its products are made from galvanised steel and are built to last.
Having scooped a nomination for RHS Chelsea Garden Product of the Year, the team at Arthur Jack wanted to raise its profile in the gardening and home media. It also wanted to promote its gorgeous products to new customers, designers and the gardening trade.
PR and social campaign
Emma Mason PR has been working with the Arthur Jack team to create an integrated PR and social media campaign. The company now has two social channels and has been talking to key journalists about its products. Press coverage includes The Guardian, Sunday Telegraph, Sunday Express, Homes & Gardens, Period Living, Period Homes & Interiors, Gardens Illustrated and The English Garden to name a few, as well as gardening bloggers. Arthur Jack’s following is growing on its Twitter and Instagram feeds, allowing it to engage directly with designers and customers. Give them a follow!
Galvanised steel planters from Arthur Jack & Co
The peat-free compost products made by Dalefoot Composts are ewe-nique. Sustainable composts made from sheep’s wool, comfrey and bracken produced on a family farm in the stunning Lake District. Packed with natural nutrients they feed plants right through the season and as the wool retains moisture, you can water up to 50% less. Genius!
Simon and Jane, who run the company, also help restore the UK’s protected peat bogs. Their environmental work, coupled with their compost making, gives the pair a unique 360° view of the peat (free) gardening debate and the importance of these precious landscapes.
Media and social
Emma Mason PR has been working with their team since 2007, telling the gardening, home and national media how good their compost products are and assisting them at garden and trade shows. Here’s just a taster of the reviews & press coverage achieved.
When the Dalefoot gang are busy making compost, saving peat bogs and farming sheep, we also help oversee the company’s social media channels. Follow them for news on their sustainable products, updates on peat-free gardening and their work restoring UK peat bogs.
Dalefoot Composts
The peat-free compost products made by Dalefoot Composts are ewe-nique. Sustainable composts made from sheep’s wool, comfrey and bracken produced on a family farm in the stunning Lake District. Packed with natural nutrients they feed plants right through the season and as the wool retains moisture, you can water up to 50% less. Genius!
Simon and Jane, who run the company, also help restore the UK’s protected peat bogs. Their environmental work, coupled with their compost making, gives the pair a unique 360° view of the peat (free) gardening debate and the importance of these precious landscapes.
Media and social
Emma Mason PR has been working with their team since 2007, telling the gardening, home and national media how good their compost products are and assisting them at garden and trade shows. Here’s just a taster of the reviews & press coverage achieved.
When the Dalefoot gang are busy making compost, saving peat bogs and farming sheep, we also help oversee the company’s social media channels. Follow them for news on their sustainable products, updates on peat-free gardening and their work restoring UK peat bogs.