Gardening PR client Arthur Jack & Co produces a range of stylish garden planters, window boxes and water butts. Crafted by artisan metal workers in Hertfordshire, its products are made from galvanised steel and are built to last.
Having scooped a nomination for RHS Chelsea Garden Product of the Year, the team at Arthur Jack wanted to raise its profile in the gardening and home media. It also wanted to promote its gorgeous products to new customers, designers and the gardening trade.
PR and social campaign
Emma Mason PR has been working with the Arthur Jack team to create an integrated PR and social media campaign. The company now has two new social channels and has been talking to key journalists about its products. Press coverage has included consumer magazines and national newspapers, as well as gardening bloggers. Arthur Jack’s following is growing on its new Twitter and Instagram feeds, allowing it to engage directly with designers and customers. Give them a follow!